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Dissertations, Academic
Advertising media plannning
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Anti-Americanism
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Effective frequency
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Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products /
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Chung, Jae-Eun
Published 2002
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Advertising media models for internet reach/frequency estimation /
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Hong, Jongpil
Published 1998
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Globalization and anti-Americanism : a study of Singaporean college students /
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Hamilton, Matthew Dean
Published 2005
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Institution
Universiti Kebangsaan Malaysia
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Chung, Jae-Eun
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Hamilton, Matthew Dean
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Hong, Jongpil
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