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  1. 1
    Study Of Customer Relationship Management In Malaysian Commercial Banks And Its Implications For The Small And Medium Enterprises
    by M.Thiyagarajan, Thangarajah
    Published 2003
    “... on the retention of SME customer. This study employs the importance of personal banker model which was introduced...”
    Thesis
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  2. 2
    A Study of Customer Relationship Management in Malaysian Commercial Banks and Its Implications for the Small and Medium Enterprises
    by Thangarajah@M.Thiyagarajan
    Published 2003
    “... on the retention of SME customer. This study employs the importance of personal banker model which was introduced...”
    Thesis
    Save to List
    Saved in:
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