Language English language 69 Malay language 40 Advertising 35 Discourse analysis 27 Usage 26 Study and teaching 23 Conversation analysis 21 Politeness (Linguistics) 21 Chinese language 16 Foreign speakers 16 Language and languages 16 Sociolinguistics 15 Children 14 Code switching (Linguistics) 14 Oral communication 13 Social aspects 13 Sex differences 12 Speech acts (Linguistics) 12 Rhetoric 11 Ability testing 10 Arabic language 10 Chinese 10 Internet users 10 Law 10 Pragmatics 10 Spoken English 10 Tamil language 10 Critical discourse analysis 9 English newspapers 9