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  1. 1
    Internal marketing : a study of management support and employees' commitment to customer service in banking industry of Malaysia /
    by Sim, Chin Ming
    Published 2008
    Subjects: “...Banks and banking Public relations Malaysia....”
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    Thesis Book
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  2. 2
    Relationship of functional and relational value to behavioral intention of bank customers in Malaysia /
    by Nasreen Khan
    Published 2012
    Subjects: “...Banks and banking Customer services Malaysia....”
    Thesis Book
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  3. 3
    Peningkatan productiviti dan kualiti dalam sebuah bank perdagangan : satu kajian khusus ke atas konsep pusat perniagaan komersial dan tatacara baru proses perniagaan /
    by Mohammad Rodzi Ismail
    Published 1997
    Subjects: “...Banks and banking Malaysia Customer services Quality control....”
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