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  1. 1
    Virtual brand personality, customer satisfaction and brand loyalty in online banking industry /
    by Ong, Khian Sin
    Published 2009
    Subjects: “...Banks and banking Customer services Information technology Malaysia....”
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    Thesis Book
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  2. 2
    Perceived information security and consumer trust in electronic commerce transactions : a survey of internet banking adoption in Malaysia /
    by Sarrafiaghdam, Alireza
    Published 2008
    Subjects: “...Electronic commerce Customer services Malaysia....”
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    Thesis Book
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