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The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia
by
Adetunji, Raji Ridwan
Published 2018
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Universiti Utara Malaysia
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UUM ETD
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Adetunji, Raji Ridwan
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Ishak, Mohd Sobhi
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Mohd Rashid, Sabrina
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Universiti Utara Malaysia
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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