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  1. 1
    Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /
    Subjects: “...Airlines Customer services Malaysia....”
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    Thesis Book
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  2. 2
    Services branding and customer satisfaction in the airline industry : a case study of Malaysia Airlines and Air Asia /
    by Wong, Kee Mun
    Published 2006
    Subjects: “...Airlines Customer services Malaysia....”
    Thesis Book
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