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  1. 1
    Customers' perception towards mobile services and their influencing factors in the choice of service providers /
    by Rahman, Muhammad Sabbir
    Published 2011
    Subjects: “...Cell phone services industry Marketing...”
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    Thesis
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  2. 2
    The study of antecedents of customer loyalty towards established mobile service providers in Malaysia /
    by Yap, Nicole Chen Yan
    Published 2010
    Subjects: “...Cell phone services industry Customer services Malaysia....”
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    Thesis Book
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