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  1. 1
    Customers' perception towards mobile services and their influencing factors in the choice of service providers /
    by Rahman, Muhammad Sabbir
    Published 2011
    Subjects: “...Cell phone services industry Marketing...”
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  2. 2
    The study of antecedents of customer loyalty towards established mobile service providers in Malaysia /
    by Yap, Nicole Chen Yan
    Published 2010
    Subjects: “...Cell phone services industry Customer services Malaysia....”
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  3. 3
    Factors influencing customers' purchase intention of counterfeit mobile phone : an empirical study in Malaysia /
    by Bah, Aissatou Fatoumata
    Published 2019
    Subjects: “...Cell phone services industry Malaysia 20412...”
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  4. 4
    Determinants of customer satisfaction and customer loyalty : exploring the moderating role of switching cost and customer experience among Malaysian postpaid mobile phone users /
    Subjects: “...Cell phone services industry Customer services Malaysia 20412...”
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  5. 5
    Capturing the real customer experience based on the parameters in the call detail records /
    by Khan, Nusratullah
    Published 2019
    Subjects: “...Cell phone services industry Customer services Pakistan 25468...”
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  6. 6
    Brand perception, locus of control and consumer knowledge as mediators in consumer complaint behaviour /
    by Chan, Choy Ping
    Published 2009
    Subjects: “...Cell phone services industry Consumer complaints Malaysia....”
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