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  1. 1
    The effect of word of mouth on handphone switching /
    by On, Boon Seng
    Published 2009
    Subjects: “...Cell phones Malaysia Marketing....”
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    Thesis Book
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  2. 2
    Service loyalty and switching behaviour in mobile phone service usage /
    Subjects: “...Cell phones....”
    Thesis Book
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  3. 3
    The study of antecedents of customer loyalty towards established mobile service providers in Malaysia /
    by Yap, Nicole Chen Yan
    Published 2010
    Subjects: “...Cell phone services industry Customer services Malaysia....”
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  4. 4
    Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands /
    by Lew, Bel Lee Peng
    Published 2010
    Subjects: “...Cell phones Purchasing Malaysia....”
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