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Marketing plan for a new product launch : a case study of Kao Malaysia /
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Wong, Tien Cheong
Published 1997
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Successful product launch strategies : a comparison between sequential and simultaneous product rollouts /
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Nik Mohd. Hazrul Nik Hashim
Published 2009
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Assessing and managing the impact of technical and market risks on the commercial success of new product /
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Muttalib, Sekoni Abiola
Published 2009
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Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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Institution
Universiti Islam Antarabangsa Malaysia
1
Universiti Kebangsaan Malaysia
1
Universiti Malaya
1
Collection
Catalog
3
Author
Muttalib, Sekoni Abiola
1
Nik Mohd. Hazrul Nik Hashim
1
Wong, Tien Cheong
1
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International Islamic University Malaysia.
1
Universiti Malaya.
1
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