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  1. 1
    Marketing challenges of automotive audio products in Indonesia : a case study /
    by Liem, Kim Kie
    Published 1992
    Thesis Book
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  2. 2
    A case study of the strategic marketing process in the South East Asia marketing organisation of a multinational company /
    by Lye, Chan Loy
    Published 1992
    Thesis Book
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  3. 3
    Marketing plan for a new product launch : a case study of Kao Malaysia /
    by Wong, Tien Cheong
    Published 1997
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  4. 4
    The study of antecedents of customer loyalty towards established mobile service providers in Malaysia /
    by Yap, Nicole Chen Yan
    Published 2010
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  5. 5
    The role of the ethical brand and its effect on industrial buyers' responses /
    by Sulaiman
    Published 2010
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  6. 6
    Market orientation and brand performance relationship : the role of brand orientation and competitive intensity /
    Thesis Book
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  7. 7
    Successful product launch strategies : a comparison between sequential and simultaneous product rollouts /
    by Nik Mohd. Hazrul Nik Hashim
    Published 2009
    Thesis Book
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  8. 8
    Empirical analysis of dividend smoothing policy : evidence from selected Asian emerging markets /
    by Shah, Syed Karim Bux
    Published 2018
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  9. 9
    Competitive intelligence for business : a study on facebook as a marketing strategy /
    by Musadek, Balqis Fatanah Md
    Published 2017
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  10. 10
    Antecedents of brand loyalty in the commercial airline industry : a case study in the Malaysian context /
    by Mustapha, Hadj Smail
    Published 2013
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  11. 11
    Assessing and managing the impact of technical and market risks on the commercial success of new product /
    by Muttalib, Sekoni Abiola
    Published 2009
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
    Thesis
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  12. 12
    Opportunities for competitive strategy in the Malaysia's food industry /
    by Ng, Kieng Yii
    Published 2001
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  13. 13
    Adapting marketing strategy to the ASEAN marketing environment : a case study of an American MNC marketing industrial valves /
    by Lee, Thong Siang
    Published 1986
    Thesis Book
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  14. 14
    Purchasing practices in Singapore manufacturing industry : implications for marketing management /
    by Bherumal, Lilla Narain
    Published 1986
    Thesis Book
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  15. 15
    Re-orienting marketing strategy to meet changing customer/market needs : a case study of a packaging manufacturer /
    by Chee, Choon Hock
    Published 1989
    Thesis Book
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  16. 16
    Implementation of key account management in Aventis CropScience (M) Sdn. Bhd. /
    by Yeo, Liang Pheng
    Published 2002
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  17. 17
    Competitive strategy in Malaysian fast food firms : are high performers different? /
    by Muhammad Fazli Ab. Jalil
    Published 2005
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  18. 18
    Retailer corporate branding : internet and high street compared /
    by Syarifah Faridah Syed Alwi
    Published 2006
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  19. 19
    Internal marketing in Malaysia : perspective from manufacturing firms /
    by Ramzan Ramza Ramli
    Published 2006
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  20. 20
    Human computer interaction approach in customer relationship management based on supplier perspective /
    by Norhaily Azizan
    Published 2008
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