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  1. 61
    Factors affecting brand equity of carbonated soft drinks industry : a study of Coca-Cola and Pepsi from Malaysian youth perspective /
    by Rownak, Ruhi
    Published 2019
    Subjects: “...Soft drink industry Malaysia...”
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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  2. 62
    The influence of country of origin and marketing mix on overall halal brand equity /
    by Ahmad Sabri bin Yusuff
    Published 2017
    Subjects: “...Halal food industry Malaysia...”
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  3. 63
    Implementation of key account management in Aventis CropScience (M) Sdn. Bhd. /
    by Yeo, Liang Pheng
    Published 2002
    Subjects: “...Agricultural chemicals industry Malaysia Management....”
    Thesis Book
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  4. 64
    The brand equity aproach to marketing of Malaysian palm products /
    by B. Kamaleswari
    Published 2009
    Subjects: “...Palm oil industry Malaysia Marketing....”
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  5. 65
    Marketing of real estate agency in Singapore : developers appointment of marketing agents /
    by Kee, Siang Hoe
    Published 1993
    Subjects: “...Construction industry Singapore Marketing....”
    Thesis Book
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  6. 66
    Case study of the Singapore automobile industry in general and a distribution company in particular /
    by Ho, Yeng Tat
    Published 1987
    Subjects: “...Automobile industry and trade Singapore Case studies....”
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  7. 67
    Internet marketing : a case study of the automobile industry /
    by Khoo, Beng Muei
    Published 1998
    Subjects: “...Automobile industry and trade Malaysia Marketing...”
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  8. 68
    Antecedents of attitude towards functional foods and purchase behaviour /
    by Ooi, Shal Peng
    Published 2008
    Subjects: “...Food industry and trade Health aspects Malaysia....”
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  9. 69
    Strategic directions for paediatric nutritional business in a stagnated birth rate market /
    by Goh, Swee Har
    Published 1997
    Subjects: “...Infant formula industry Singapore Case studies....”
    Thesis Book
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  10. 70
    Adapting marketing strategy to the ASEAN marketing environment : a case study of an American MNC marketing industrial valves /
    by Lee, Thong Siang
    Published 1986
    Subjects: “...Valve industry Asia, Southeastern....”
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