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  1. 1
    The R & D marketing interface in the new product development process of a high-tech company : a case study /
    by Ong, Chiek Ting
    Published 1994
    Subjects: “...Product management Research...”
    Thesis Book
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  2. 2
    Assessing and managing the impact of technical and market risks on the commercial success of new product /
    by Muttalib, Sekoni Abiola
    Published 2009
    Subjects: “...New products Management 20868...”
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
    Thesis
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  3. 3
    Retailer corporate branding : internet and high street compared /
    by Syarifah Faridah Syed Alwi
    Published 2006
    Subjects: “...Brand name products Management Case studies....”
    Thesis Book
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