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  1. 1
    Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products /
    by Chung, Jae-Eun
    Published 2002
    Subjects: “...New products Marketing Korea...”
    Thesis Book
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  2. 2
    Portrayal of older people in advertisements : a content analysis & a survey of perception /
    by Chang, Hee Kyung
    Published 2008
    Subjects: “...Older people in advertising Korea....”
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    Thesis Book
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