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  1. 1
    Antecedents of brand loyalty in the commercial airline industry : a case study in the Malaysian context /
    by Mustapha, Hadj Smail
    Published 2013
    Subjects: “...Airlines...”
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    Thesis
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  2. 2
    Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /
    Subjects: “...Airlines Customer services Malaysia....”
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    Thesis Book
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