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Showing 1 - 20 results of 20 for search '"Malaysia"', query time: 0.06s Refine Results
  1. 1
    Corporate characters of international retailers in Malaysia /
    by Nuryusmawati Mohd Yusof
    Published 2006
    Subjects: “...Brand name products Malaysia....”
    Thesis Book
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  2. 2
    The brand equity aproach to marketing of Malaysian palm products /
    by B. Kamaleswari
    Published 2009
    Subjects: “...Palm oil industry Malaysia Marketing....”
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  3. 3
    Purchasing of local and foreign brands : an empirical study of processed food buying behaviour in Malaysia /
    by Nor Khasimah Aliman
    Published 2007
    Subjects: “...Consumers Malaysia Attitudes....”
    Thesis Book
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  4. 4
    Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /
    Subjects: “...Airlines Customer services Malaysia....”
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  5. 5
    Employees' brand commitment in the service industry : luxury hotel chains in Malaysia /
    by Cheng, Siew Yee
    Published 2011
    Subjects: “...Branding (Marketing) Malaysia....”
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  6. 6
    Assessing the corporate character scale on selected mobile phone companies in Malaysia /
    by Dzamir Elyas
    Published 2007
    Subjects: “...Telecommunication Malaysia....”
    Thesis Book
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  7. 7
    Corporate characters of hotels in Malaysia /
    by Mozard Mohtar
    Published 2006
    Subjects: “...Hotels Guidebooks Malaysia....”
    Thesis Book
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  8. 8
    Country branding and residency choice /
    by Soo, Mei Wan
    Published 2008
    Subjects: “...Brand name products Malaysia....”
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  9. 9
    Marketing and non-marketing mix factors and brand equity : the case of Malaysian household electrical appliances /
    by Norjaya Mohd. Yasin
    Published 2004
    Subjects: “...Universiti Sains Malaysia Dissertations...”
    Thesis Book
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  10. 10
    Protection of well-known trade marks in Malaysia : the need for an anti-dilution law /
    Subjects: “...Trademarks Law and legislation Malaysia...”
    Thesis Book
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  11. 11
    Customer-based brand equity of the sportswear market in Malaysia /
    by Emilia Rosemera Uzir
    Published 2010
    Subjects: “...Branding (Marketing) Malaysia Case studies....”
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  12. 12
    Private Label Brand : factors influencing purchase preferences in hypermarkets in Klang Valley, Malaysia /
    by Choo, Wee Li
    Published 2007
    Subjects: “...Brand name products Economic aspects Malaysia....”
    Thesis Book
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  13. 13
    A study of consumers' global brand attitudes in Malaysia /
    by Cheah, Yee Nin
    Published 2011
    Subjects: “...Brand choice Malaysia Psychological aspects....”
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  14. 14
    The influence of instafamous characteristics on brand image /
    by Nik Ridhuwan Ilya Ilyas
    Published 2020
    Subjects: “...Brand loyalty Malaysia...”
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    Thesis
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  15. 15
    Market orientation and brand performance relationship : the role of brand orientation and competitive intensity /
    Subjects: “...Universiti Kebangsaan Malaysia Dissertations....”
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  16. 16
    Internal branding as a predictor of employee brand commitment : role of perceived organizational support and employee engagement /
    Subjects: “...Universiti Kebangsaan Malaysia Dissertations....”
    Thesis Book
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  17. 17
    Framing halal : the effects of halal brand on corporate image and reputation in Malaysia /
    by Khaizuran Abdul Jalil
    Published 2007
    Subjects: “...Reporters and reporting Malaysia 62052...”
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  18. 18
    The creation of Islamic bank's equity and loyalty to Islamic banking system /
    Subjects: “...Universiti Kebangsaan Malaysia Dissertations....”
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  19. 19
    The influence of country of origin and marketing mix on overall halal brand equity /
    by Ahmad Sabri bin Yusuff
    Published 2017
    Subjects: “...Halal food industry Malaysia...”
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  20. 20
    Challenges facing Malaysian e-commerce companies in establishing global brands /
    by Noor Azli Othman
    Published 2001
    Subjects: “...Brand name products Case studies Malaysia 70013...”
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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