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  1. 1
    The impact of the perception of marketing mix variables on international product choice the Malaysian perspective
    by Sa'ari Md. Nooh
    Published 1997
    Subjects: “...Consumers' preferences Malaysia Econometric models...”
    Thesis Book
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  2. 2
    Purchasing of local and foreign brands : an empirical study of processed food buying behaviour in Malaysia /
    by Nor Khasimah Aliman
    Published 2007
    Subjects: “...Grocery shopping Malaysia Econometric models....”
    Thesis Book
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