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  1. 1
    Applicability of theory of planned behaviour in predicting intention to use digital coupons : some evidence from students of IIUM /
    by Yakasai, Abubakar Mukhtar
    Published 2014
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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  2. 2
    Attitudinal characteristics, coupon characteristics and redemption intentions : a segment-level analysis /
    by Lim, Pei Yee
    Published 2012
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