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  1. 1
    Successful product launch strategies : a comparison between sequential and simultaneous product rollouts /
    by Nik Mohd. Hazrul Nik Hashim
    Published 2009
    Subjects: “...Marketing Management...”
    Thesis Book
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  2. 2
    Market orientation and brand performance relationship : the role of brand orientation and competitive intensity /
    Subjects: “...Marketing Management....”
    Thesis Book
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