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  1. 1
    Relationship of functional and relational value to behavioral intention of bank customers in Malaysia /
    by Nasreen Khan
    Published 2012
    Subjects: “...Relationship marketing Malaysia Case studies....”
    Thesis Book
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  2. 2
    Survey on customer's perception of their main banker's value disciplines and service loyalty : a case of retail banking customers in Malaysia /
    by Ng, Oy Lin
    Published 2010
    Subjects: “...Relationship marketing Malaysia Case studies....”
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    Thesis Book
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