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  1. 1
    New products development process for a semiconductor company /
    by Koh, Thong Wei
    Published 1996
    Thesis Book
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  2. 2
    Marketing plan for a new product launch : a case study of Kao Malaysia /
    by Wong, Tien Cheong
    Published 1997
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    Thesis Book
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  3. 3
    Feasibility study of starting an electronic sound recording card venture in Singapore /
    by Eng, Nicholas Yeon Kieng
    Published 1992
    Thesis Book
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  4. 4
    Feasibility study on the introduction of a new brand of industrial filter into the Malaysian market /
    by Quek, Suan Fuan
    Published 1992
    Thesis Book
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  5. 5
    The marketing of pagers in Singapore : a case study /
    by Kong, Jit Sun
    Published 1993
    Thesis Book
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  6. 6
    The marketing strategy of branded prescription drugs in the light of generic drug development : a case study /
    by Selvamahesan K. Selvarajah
    Published 1993
    Thesis Book
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  7. 7
    Accelerating the new product development process : a case study on an analytical instrumentation company /
    by Lim, Chin Poh
    Published 1994
    Thesis Book
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  8. 8
    Obstacles to the implementation of administrative entrepreneurship in a selected MNC /
    by Teo, Rocky Nyam Yoen
    Published 1994
    Thesis Book
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  9. 9
    The R & D marketing interface in the new product development process of a high-tech company : a case study /
    by Ong, Chiek Ting
    Published 1994
    Thesis Book
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  10. 10
    The effects of brand extension on original brand associations /
    by Liau, Janet Su Shyan
    Published 1996
    Thesis Book
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  11. 11
    New product development for consumer service business
    by Aliah Hanim Mohd. Salleh
    Published 1992
    Thesis Book
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  12. 12
    Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products /
    by Chung, Jae-Eun
    Published 2002
    Thesis Book
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  13. 13
    Rangka kerja bagi penyatuan selari keperluan kitar hayat pada peringkat reka bentuk produk /
    Thesis Book
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  14. 14
    Maklumat pasaran, pasukan projek dan prestasi projek : peranan profisiensi proses pembangunan produk baru /
    by Tabrani, Mirza
    Published 2007
    Thesis Book
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  15. 15
    Successful product launch strategies : a comparison between sequential and simultaneous product rollouts /
    by Nik Mohd. Hazrul Nik Hashim
    Published 2009
    Thesis Book
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  16. 16
    Determinants of success in new product development : an exploratory investigation of manufacturing companies in Malaysia /
    by Wan Jamaliah Wan Jusoh
    Published 1995
    Thesis
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  17. 17
    Assessing and managing the impact of technical and market risks on the commercial success of new product /
    by Muttalib, Sekoni Abiola
    Published 2009
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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  18. 18
    New product adoption : a case study of general practioners in Malaysia /
    by Lee, Hui Chuen
    Published 1998
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  19. 19
    The development of a psychographic profile of innovativeness and orientation to change among Singaporeans /
    by Walker-Smith, Peter P.
    Published 1986
    Thesis Book
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  20. 20
    Niche market and customer analysis for the introduction of a potential new pharmaceutical product in peninsular Malaysia /
    by Jeyalakshmi Rajan
    Published 2002
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