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  1. 1
    Niche market and customer analysis for the introduction of a potential new pharmaceutical product in peninsular Malaysia /
    by Jeyalakshmi Rajan
    Published 2002
    Subjects: “...Pharmaceutical industry Malaysia....”
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    Thesis Book
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  2. 2
    The marketing strategy of branded prescription drugs in the light of generic drug development : a case study /
    by Selvamahesan K. Selvarajah
    Published 1993
    Subjects: “...Pharmaceutical industry Singapore....”
    Thesis Book
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  3. 3
    New product adoption : a case study of general practioners in Malaysia /
    by Lee, Hui Chuen
    Published 1998
    Subjects: “...Pharmaceutical industry Malaysia Marketing...”
    Thesis Book
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