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  1. 1
    Preference of global versus local brand in consumer purchase intention : a study in cosmetic industry in Malaysia /
    by Kavitha Palaniappan
    Published 2008
    Subjects: “...Brand choice Malaysia....”
    Thesis Book
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  2. 2
    The effect of country image and an institution's reputation on students' decision on where to study /
    Subjects: “...Brand choice Research....”
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    Thesis Book
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