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Word-of-mouth advertising
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Personality characteristics as antecedents of word of mouth in travel industry : comparison of online versus offline environment /
by
Borhani, Mina
Published 2011
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Tourism, communication and photography on social media /
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Sharifah Fatimah Syed Ahmad
Published 2011
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The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust /
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Ang, Chuan Lock
Published 2016
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The effect of word of mouth on handphone switching /
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On, Boon Seng
Published 2009
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Institution
Universiti Malaya
4
Collection
Catalog
4
Author
Ang, Chuan Lock
1
Borhani, Mina
1
On, Boon Seng
1
Sharifah Fatimah Syed Ahmad
1
Granting Institution
Universiti Malaya.
3
University of Western Australia.
1
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English
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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