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Theses Advisor:
Abdul Rahman, Maria
Granting Institution:
Universiti Utara Malaysia
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Theses Advisor:
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1
The unique antecedents of customer loyalty towards mobile service
由
Mah, Pei Yew
出版 2017
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...HF5415.33
Consumer
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....
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The internal branding practice and brand citizenship behavior: the mediating effects of employee brand fit
由
Adamu, Lawi
出版 2018
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Consumer
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Effect of customer satisfaction on customer loyalty and the moderating role of customer experience in the Nigerian hotel industry
由
Gawuna, Muhammad Sani
出版 2019
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...HF5415.33
Consumer
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Determinants of saving behavior among generation Y students in Universiti Utara Malaysia
由
Noor Zaihan, Daud
出版 2016
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Customer retention in Malaysia banks: the effect of relationship marketing, service quality, price, and mediation of satisfaction
由
Chim, Weng Kong
出版 2022
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Factors that influence customer switching behavior in the northern region of peninsular Malaysia’s taxi industry
由
Goh, Chee Eong
出版 2020
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