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Corporate branding of a leading Malaysian Telco : the perception of internal and external stakeholders /
由
Nadesson Pillai N.Radhakrishnan
出版 2007
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A study of consumers' global brand attitudes in Malaysia /
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Cheah, Yee Nin
出版 2011
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Corporate brand experience : its relationship with corporate brand atributes, corporate image, customer satisfaction and customer loyalty in an online setting /
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Zalfa Laili Hamzah
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Universiti Malaya
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Cheah, Yee Nin
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