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  1. 1
    Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /
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  2. 2
    Sentiment analysis for airline services on Twitter using deep learning with word embedding /
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  3. 3
    Implementation of fuel saving techniques among airliners in Malaysia /
    由 Deenadayalini Retnam
    出版 2021
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  4. 4
    Capital budgeting in the air transport industry : a case study of Malaysia Airline System Berhad /
    由 Kunjo, Kebba B.T
    出版 1991
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  5. 5
    A study of the international aircraft operating lease industry and the establishment of a local company /
    由 Eu, Lee Koon
    出版 1992
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  6. 6
    Deregulation : its impact on the airlines of Asia Pacific /
    由 Anthony, Christopher Adrian
    出版 1995
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  7. 7
    The concept of portfolio management as an instrument of strategic planning : an examination of different methods and models with focus on the applicability to the commercial airline industry (an exploratory investigative study on services management) /
    由 Thomas, Mike L.
    出版 1995
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  8. 8
    The influence of service quality and consumption emotions on consumer retention in airline industry /
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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  9. 9
    Industry analysis : airlines in the Asia Pacific region /
    由 Yap, Chee Keong
    出版 1991
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  10. 10
    A quality service strategy for SilkAir /
    由 Chua, Ling Huey
    出版 1995
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  11. 11
    Regional analysis of the Asia Pacific air passenger network /
    由 Gonzales, Ma. Soledad C.
    出版 1996
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  12. 12
    From online perceived value to e-loyalty : a study of Malaysian low cost carriers /
    由 Lim, Pey Chyi
    出版 2010
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  13. 13
    A web-based corporate performance measurement system for the airline industry : a balanced scorecard approach /
    由 Vimala C. Subramaniam
    出版 2011
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  14. 14
    The management of reserve assets in Singapore Airlines /
    由 Chia, Boon Kuah
    出版 1988
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  15. 15
    Is Airasia-Malaysia airlines alliance a crisis cartel? /
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  16. 16
    The influence of perceived image on passengers' expectation towards inflight hospitality of national carries /
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  17. 17
    The influence of service fairness and hospitality on behavioural intentions in airlines services /
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  18. 18
    Text mining for low cost airlines in Malaysia /
    由 Liau, Bee Yee
    出版 2014
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  19. 19
    Green initiative to reduce carbon emission for aeroplanes using Malaysia Airlines Berhad as a case study /
    由 Indera Shah Reza Govinathan
    出版 2018
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  20. 20
    A discourse analysis of airline job advertisements /
    由 Tan, Chuin Hwa
    出版 2019
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