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  1. 1
    Perception of self and brand preference /
    由 Lee, Yau Pin
    出版 1984
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  2. 2
    A study of brand preference and its relationship to brand purchase /
    由 Ng, Kam Weng
    出版 1991
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  3. 3
    Adolescent influence on family purchasing decisions /
    由 Soo, Yoke Peng
    出版 1992
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  4. 4
    A study of brand preference on razor blades /
    由 Tan, Ann Teck
    出版 1994
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  5. 5
    Consumer perceptions of service quality of petrol stations /
    由 Heng, Alan Chee Ooi
    出版 1995
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  6. 6
    Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands /
    由 Lew, Bel Lee Peng
    出版 2010
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  7. 7
    The role of the ethical brand and its effect on industrial buyers' responses /
    由 Sulaiman
    出版 2010
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  8. 8
    A study of consumers' global brand attitudes in Malaysia /
    由 Cheah, Yee Nin
    出版 2011
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  9. 9
    Halal restaurants patronage intention : a study of non-Muslims perspective in Malaysia /
    由 Ho, Angela Suet Fong
    出版 2010
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  10. 10
    Determinants of Islamic bank selection : a case study of Bank Rakyat /
    由 Nor Hafizan Razali
    出版 2011
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  11. 11
    Halal status of beauty products in Malaysia : customers' perception and awareness /
    由 Nur Hidaah Mahamad Rappek
    出版 2011
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  12. 12
    Relationships between brand attitude, brand attachment and behavioral intention in the context of national carrier's service failure : moderating roles of causal attributions /
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  13. 13
    The effect of country image and an institution's reputation on students' decision on where to study /
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  14. 14
    A study of brand preference towards electrical appliances among urban consumers /
    由 Goh, Kim Hong
    出版 1998
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  15. 15
    Petrol consumption behaviour : factors determining brand choice /
    由 Tan, Chor Hoong
    出版 1987
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  16. 16
    Life events, stress and consumer behaviour : an analysis of consumption-related lifestyles, brand and patronage preferences among older adults in Malaysia /
    由 Ong, Fon Sim
    出版 2003
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  17. 17
    Brand preference among handphone users /
    由 Lee, Hwee Cheen
    出版 2004
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  18. 18
    Country branding and residency choice /
    由 Soo, Mei Wan
    出版 2008
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  19. 19
    Preference of global versus local brand in consumer purchase intention : a study in cosmetic industry in Malaysia /
    由 Kavitha Palaniappan
    出版 2008
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  20. 20
    Purchasing of local and foreign brands : an empirical study of processed food buying behaviour in Malaysia /
    由 Nor Khasimah Aliman
    出版 2007
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