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Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /
由
Sarker, Md Moniruzzaman
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The influence of service quality and consumption emotions on consumer retention in airline industry /
由
Mosleh, Anhar Abdulmalek Omar
出版 2016
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Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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From online perceived value to e-loyalty : a study of Malaysian low cost carriers /
由
Lim, Pey Chyi
出版 2010
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Services branding and customer satisfaction in the airline industry : a case study of Malaysia Airlines and Air Asia /
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Wong, Kee Mun
出版 2006
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Analysis and forecasting of the passenger of Malaysia Airports Holdings Berhad /
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Lai, Wing Choong
出版 2010
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