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Relationship quality, service quality on Internet advertising effectiveness : knowledge management as a moderator
by
Kiew, Leck Min
Published 2017
Subjects:
“
...HF5801-6182
Advertising
...
”
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Institution
Universiti Utara Malaysia
1
Collection
UUM ETD
1
Author
Kiew, Leck Min
1
Theses Advisor
Cheng, Wei Hin
Ku Ishak, Awanis
1
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Universiti Utara Malaysia
1
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eng
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Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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