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  1. 1
    The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase /
    by Noorlin Azwin Izahar
    Published 2009
    Subjects: “...Advertising Malaysia Influence....”
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  2. 2
    Examining the relationship between demographic variables, personal values and attitudes towards various aspects of advertising : a comparative study between Vietnamese and Malaysia consumers /
    by Nguyen, Thai Hang
    Published 2008
    Subjects: “...Advertising Humor....”
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  3. 3
    Wacana dan ideologi oksidental dalam iklan produk kecantikan wanita berbahasa Jepun /
    Subjects: “...Advertising Japan....”
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  4. 4
    The impact of in-store advertising on shoppers' purchase decision : a case study /
    by Setiadi, Sherly Kusuma
    Published 2014
    Subjects: “...Advertising media planning....”
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  5. 5
    Interpretations of a Malaysian television commercial : a multimodal analysis /
    Subjects: “...Television advertising Social aspects Malaysia....”
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  6. 6
    A comparison of animated and human character public service announcements: the case of dengue campaign /
    by Mayimuna, Mbazzaki
    Published 2011
    Subjects: “...Advertising, Public service...”
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  7. 7
    Sikap dan persepsi masyarakat terhadap risalah periklanan /
    by Marziana Muhamad
    Published 2002
    Subjects: “...Advertising Psychological aspects....”
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  8. 8
    Kajian lima prinsip umum retorik dalam iklan barangan wanita /
    by Bambang Suhartono Mohd Said
    Published 2009
    Subjects: “...Advertising, Magazine...”
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  9. 9
    Malaysian attitude towards standardisation versus adaptation : a study of print advertisements /
    by Keng, Siew Li
    Published 2010
    Subjects: “...Advertising Malaysia Psychological aspects....”
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  10. 10
    Influence of Humorous Television Advertisements on Buying Decisions of University of Malaya Students /
    by Habibi, Anoosha
    Published 2013
    Subjects: “...Wit and humor in advertising Psychological aspects....”
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  11. 11
    A genre-based study of moves analysis and layout in car print advertisement /
    by Nurulain Abdullah
    Published 2014
    Subjects: “...Advertising Language...”
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  12. 12
    A critical discourse analysis of the construction of the ideal woman's body image in print advertisements /
    by Tan, Pauline Ching Lin
    Published 2010
    Subjects: “...Advertising Malaysia Psychological aspects....”
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  13. 13
    Teenagers' response to marketing stimuli with special emphasis on retailing /
    by Dennis, G. Frank
    Published 1987
    Subjects: “...Advertising Psychological aspects...”
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  14. 14
    The rhetorical structure and persuasive principles used in Malaysian smartphone web advertisements /
    by Thenmalar Chandran
    Published 2020
    Subjects: “...Internet advertising Malaysia....”
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  15. 15
    Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products /
    by Chung, Jae-Eun
    Published 2002
    Subjects: “...Advertising Psychological aspects Korea...”
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  16. 16
    Tourism, communication and photography on social media /
    by Sharifah Fatimah Syed Ahmad
    Published 2011
    Subjects: “...Word-of-mouth advertising....”
    Thesis Book
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