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  1. 1
    Case Study On AirAsia Berhad
    by Ungoh, Sunyong
    Published 2007
    “... discussed about general information on AirAsia such as its strategies, operation, challenges its face...”
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  2. 2
    Case Analysis On Air Asia Bhd
    “...This paper documents the growth of Air Asia Berhad (AAB) and the low cost carriers (LCCs) around...”
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  3. 3
    Role of Service Quality On Customer Satisfaction In Air Asia
    by Pratap Singh, Tarun
    Published 2012
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  4. 4
    An Evaluation on Promotion and Advertisement Awareness: Case Study of AirAsia
    by Mir Fariz, Mir Ishak
    Published 2010
    “...Air line service like Air Asia has been a big success and threat for other airline service...”
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  5. 5
    Air Asia: Challenges In A Booming Budget Airline Industry
    by Sauffee Afandi, Aizan Suhaira
    Published 2004
    “...The new Air Asia is actually roughly modelled based on the Irish low -cost arlimes, Ryanair.This...”
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  6. 6
    The Relationship Between Service Quality and Passengers Satisfaction: A Case of Air Asia Passengers
    by Athirah, Mohd Tan
    Published 2011
    “...This study is to determine the level of passenger’s satisfaction among Air Asia Passengers...”
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  7. 7
    Image repair strategies in the CEO's tweets regarding AirAsia's QZ8501 crisis /
    by Lee, Grace Si Yunn
    Published 2019
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  8. 8
    Evaluating Strategy for E-Commerce in Airline Industry : A Case Study of AirAsia
    by Sapina, Dusamo
    Published 2004
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  9. 9
    Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia
    by May, Leong Chuay
    Published 2003
    “... it differs from the conventional full-service carrier. It will further uncover the secret behind AirAsia...”
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  10. 10
    Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
    by Ahmad, Nasrul Azreen
    Published 2005
    “... in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect...”
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  11. 11
    Music in advertisement: Malaysia Airlines safety video vs Air Asia Broncos safety video / Nur Syania Mohammad Saiful
    by Mohammad Saiful, Nur Syania
    Published 2022
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  12. 12
    Pandangan pengguna terhadap keberkesanan identiti korporat syarikat penerbangan bajet rendah: kajian kes Air Asia Airlines / Mohd Hafizul Idham
    by Idham, Mohd Hafizul
    Published 2003
    “... penerbangan bajet rendah. pertama di Malaysia iaitu Air Asia Airlines berkenaan dengan pandangan mereka...”
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  13. 13
    Services branding and customer satisfaction in the airline industry : a case study of Malaysia Airlines and Air Asia /
    by Wong, Kee Mun
    Published 2006
    Subjects: “...AirAsia....”
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  14. 14
    Equity valuation methods of analysts in Malaysia : a study of financial analyst coverage of AirAsia Berhad 2007-2011 /
    by Intan Suraya Hashim
    Published 2011
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  15. 15
    Is Airasia-Malaysia airlines alliance a crisis cartel? /
    Subjects: “...AirAsia Management....”
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  16. 16
    Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific
    by Poh , Phaik See
    Published 2008
    “...This thesis seeks to answer this question. It is the entire case study of AirAsia incorporating...”
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  17. 17
    Airasia Berhad Expansion Strategies To Achieve Competitiveness
    by Khoo, Fook Choy
    Published 2005
    “...This case study would attempt to look at Air asia's key success factors and challenges faced...”
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  18. 18
    A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
    by Adenan, Noridah
    Published 2007
    “... for purchasing airline tickets with respect to AirAsia and Malaysian Airline System (MAS). The study is also...”
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  19. 19
    Relationship Between Online Service Quality Dimensions and Customers' Satisfaction: A Study of Electronic Ticketing (e-Ticketing) System in Airasia Berhad
    by Mohd Azmi, Che Ahmad
    Published 2011
    “.... This study was designed to examine the relationship between online service quality dimensions with AirAsia...”
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  20. 20
    Relationship between perceived service quality, customer satisfaction and behaviour intention in airline industry
    by Balasubramaniam, Sangeetha
    Published 2010
    “... the relationship between the variables. This research conducted on the domestic Air Asia passengers at Sultan...”
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