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  1. 1
    Case Study On AirAsia Berhad
    by Ungoh, Sunyong
    Published 2007
    “... discussed about general information on AirAsia such as its strategies, operation, challenges its face...”
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  2. 2
    Case Analysis On Air Asia Bhd
    “...This paper documents the growth of Air Asia Berhad (AAB) and the low cost carriers (LCCs) around...”
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  3. 3
    Role of Service Quality On Customer Satisfaction In Air Asia
    by Pratap Singh, Tarun
    Published 2012
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  4. 4
    An Evaluation on Promotion and Advertisement Awareness: Case Study of AirAsia
    by Mir Fariz, Mir Ishak
    Published 2010
    “...Air line service like Air Asia has been a big success and threat for other airline service...”
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  5. 5
    Air Asia: Challenges In A Booming Budget Airline Industry
    by Sauffee Afandi, Aizan Suhaira
    Published 2004
    “...The new Air Asia is actually roughly modelled based on the Irish low -cost arlimes, Ryanair.This...”
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  6. 6
    The Relationship Between Service Quality and Passengers Satisfaction: A Case of Air Asia Passengers
    by Athirah, Mohd Tan
    Published 2011
    “...This study is to determine the level of passenger’s satisfaction among Air Asia Passengers...”
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  7. 7
    Image repair strategies in the CEO's tweets regarding AirAsia's QZ8501 crisis /
    by Lee, Grace Si Yunn
    Published 2019
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  8. 8
    Evaluating Strategy for E-Commerce in Airline Industry : A Case Study of AirAsia
    by Sapina, Dusamo
    Published 2004
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  9. 9
    Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia
    by May, Leong Chuay
    Published 2003
    “... it differs from the conventional full-service carrier. It will further uncover the secret behind AirAsia...”
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  10. 10
    Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
    by Ahmad, Nasrul Azreen
    Published 2005
    “... in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect...”
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  11. 11
    Music in advertisement: Malaysia Airlines safety video vs Air Asia Broncos safety video / Nur Syania Mohammad Saiful
    by Mohammad Saiful, Nur Syania
    Published 2022
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  12. 12
    Pandangan pengguna terhadap keberkesanan identiti korporat syarikat penerbangan bajet rendah: kajian kes Air Asia Airlines / Mohd Hafizul Idham
    by Idham, Mohd Hafizul
    Published 2003
    “... penerbangan bajet rendah. pertama di Malaysia iaitu Air Asia Airlines berkenaan dengan pandangan mereka...”
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  13. 13
    Services branding and customer satisfaction in the airline industry : a case study of Malaysia Airlines and Air Asia /
    by Wong, Kee Mun
    Published 2006
    Subjects: “...AirAsia....”
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  14. 14
    Equity valuation methods of analysts in Malaysia : a study of financial analyst coverage of AirAsia Berhad 2007-2011 /
    by Intan Suraya Hashim
    Published 2011
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  15. 15
    Is Airasia-Malaysia airlines alliance a crisis cartel? /
    Subjects: “...AirAsia Management....”
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  16. 16
    Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific
    by Poh , Phaik See
    Published 2008
    “...This thesis seeks to answer this question. It is the entire case study of AirAsia incorporating...”
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  17. 17
    Airasia Berhad Expansion Strategies To Achieve Competitiveness
    by Khoo, Fook Choy
    Published 2005
    “...This case study would attempt to look at Air asia's key success factors and challenges faced...”
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  18. 18
    A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
    by Adenan, Noridah
    Published 2007
    “... for purchasing airline tickets with respect to AirAsia and Malaysian Airline System (MAS). The study is also...”
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  19. 19
    Application of Analytic Hierarchy Process (AHP) in selecting the best e-hailing service among students in UiTM Cawangan Terengganu Kampus Kuala Terengganu (UiTMCT KKT) / Nurul Aishah Che Asnu
    by Che Asnu, Nurul Aishah
    Published 2024
    “...E-hailing services like Grab Car, AirAsia Ride, and Maxim are well-known among college students...”
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  20. 20
    Relationship Between Online Service Quality Dimensions and Customers' Satisfaction: A Study of Electronic Ticketing (e-Ticketing) System in Airasia Berhad
    by Mohd Azmi, Che Ahmad
    Published 2011
    “.... This study was designed to examine the relationship between online service quality dimensions with AirAsia...”
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