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  1. 601
    The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products
    by Phang, Ing
    Published 2001
    Subjects: “...Branding (Marketing)...”
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  2. 602
    Consumer involvement, consumer online engagement, and consumer loyalty in airline and hospitality services among generation X and Y
    by Leong, Mei Kei
    Published 2018
    Subjects: “...Airlines - Marketing...”
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  3. 603
    A genre-based analysis of tourism homepages of Thailand /
    by Krairak, Daruni
    Published 2012
    Subjects: “...Tourism Marketing Thailand....”
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  4. 604
    Performance of Malaysian manufacturing firms : impact of human capital and innovation /
    by Lonbani, Delaram, Najmaei
    Published 2016
    Subjects: “...Marketing research companies Malaysia....”
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  5. 605
    Empirical analysis of dividend smoothing policy : evidence from selected Asian emerging markets /
    by Shah, Syed Karim Bux
    Published 2018
    Subjects: “...Marketing Asia Management....”
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  6. 606
    Family roles in the decision process of services in multiracial Singapore : effect of interpersonal orientation /
    by Ashok K. Lalwani
    Published 1999
    Subjects: “...Decision-making in marketing....”
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  7. 607
    The effectiveness of government policy measures relating to the Malaysian padi and rice industry /
    by Fatimah Mohd. Arshad
    Published 1980
    Subjects: “...Rice Malaysia Marketing....”
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  8. 608
    Niche market and customer analysis for the introduction of a potential new pharmaceutical product in peninsular Malaysia /
    by Jeyalakshmi Rajan
    Published 2002
    Subjects: “...New products Malaysia Marketing....”
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  9. 609
    Website quality and its relationship with customer satisfaction, brand reputation and loyalty in an education institution in Malaysia /
    by Wong, Jack Khin Fei
    Published 2007
    Subjects: “...Internet marketing Malaysia....”
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  10. 610
    Purchasing shipping services : organisational buyers evaluative criteria and performance evaluation /
    by Valia Kishnani
    Published 1990
    Subjects: “...Service industries Singapore Marketing....”
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  11. 611
    The development of money and foreign exchange markets in Malaysia /
    by Zainab Md. Akhir
    Published 1982
    Subjects: “...Money market Malaysia...”
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  12. 612
    أسواق بغداد حتى بداية العصر البويهي، 145-334ه/762-945م /‏
    Subjects: “...Markets Iraq Baghdad...”
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  13. 613
    Eating green : customers' willingness for adoption of ecological food consumption behaviors : a comparative study between Malaysian and Singaporean consumers /
    Subjects: “...Green marketing Malaysia....”
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  14. 614
    The Malaysian sukuk market : an analysis of market development and determinants of corporate issuance /
    by Zairihan Abdul Halim
    Published 2011
    Subjects: “...Bond market Malaysia....”
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  15. 615
    Analisis tingkat pengembalian awal saham-saham IPO pada pasar modal syari'ah : (studi empiris pada Jakarta Islamic index di bursa efek di Jakarta) /
    by Fadlillah F, Muhammad
    Published 2006
    Subjects: “...Capital market, Islamic 90386...”
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  16. 616
    Developing an Islamic capital market in Nigeria /
    by Abiodun, Oladapo Ibrahim
    Published 2009
    Subjects: “...Capital market Nigeria 90385...”
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  17. 617
    Competitive strategy assessment of Malaysian wooden furniture manufacturer.
    by Ziaie, Mohsen
    Published 2011
    Subjects: “...Furniture - Malaysia - Marketing...”
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  18. 618
    Digital marketing in theatre organizations : a study on Mahua Fun Age troupe in China /
    by Wang, Peng
    Published 2020
    Subjects: “...Internet marketing....”
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  19. 619
    A study on husband-wife interaction on home purchasing decision /
    by Chu, Lai Meng
    Published 1990
    Subjects: “...Marketing research Malaysia....”
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  20. 620
    Applicability of theory of planned behaviour in predicting intention to use digital coupons : some evidence from students of IIUM /
    by Yakasai, Abubakar Mukhtar
    Published 2014
    Subjects: “...Internet marketing Malaysia...”
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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