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  1. 1
    Marketing effectiveness of a fast moving consumer product company in a multicultural environment : a comparative study on the perceptions of customers and managers of PepsiCo in Malaysia /
    by Mohd Nazery bin Mohd Khalid
    Published 2000
    Subjects: “...Marketing research Social aspects 114720...”
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  2. 2
    Online purchasing : factors that influence consumer decision making /
    by Chook, Kim Lock
    Published 2007
    Subjects: “...Internet marketing Malaysia....”
    Thesis Book
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  3. 3
    Corporate social responsibility (CSR) in catering industry : the perception of diners and their buying behavior /
    by Ghotb, Hamidreza
    Published 2011
    Subjects: “...Caterers and catering Marketing....”
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  4. 4
    An analysis on the purchase intention of service under the price bundling context /
    by Yam, Yew Peng
    Published 2012
    Subjects: “...Service industries Marketing....”
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  5. 5
    Eating green : customers' willingness for adoption of ecological food consumption behaviors : a comparative study between Malaysian and Singaporean consumers /
    Subjects: “...Green marketing Malaysia....”
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  6. 6
    A study on husband-wife interaction on home purchasing decision /
    by Chu, Lai Meng
    Published 1990
    Subjects: “...Marketing research Malaysia....”
    Thesis Book
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  7. 7
    Environmental knowledge, attitudes, and behaviours : a cross cultural study of Malaysian consumers /
    by Cheong, Hui Lu
    Published 2011
    Subjects: “...Green marketing Malaysia....”
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  8. 8
    Customer's perspective towards e-ticketing in Malaysia /
    by Ng, Josephine Wai Ling
    Published 2005
    Subjects: “...Internet marketing Malaysia...”
    Thesis Book
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  9. 9
    Consumer behaviour in the automobile market : empirical evidence from Klang Valley /
    by Tan, Lee Ching
    Published 2006
    Subjects: “...Automobile industry and trade Selangor Lembah Kelang Marketing....”
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  10. 10
    The relationship between religiosity, halal perception and intention to purchase halal food products : a comparative study between Arab Muslim and non-Arab Muslim consumers /
    by Azura Hanim Hashim
    Published 2018
    Subjects: “...Branding (Marketing)...”
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  11. 11
    Key determinants of virtual store acceptance among Malaysians consumers /
    Subjects: “...Internet marketing Malaysia....”
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  12. 12
    Green purchasing capabilities and practices towards triple bottom line performance : moderating effects of institutional pressure /
    by Foo, Meow Tee
    Published 2018
    Subjects: “...Green marketing Malaysia....”
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  13. 13
    Behavioural responses to sales promotion tools : a Malaysian's perspective /
    by Lo, Mui Chuan
    Published 2007
    Subjects: “...Shopping malls Malaysia Marketing....”
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  14. 14
    Application of the theory of planned behavior to select a destination after a crisis : a case study of Phuket, Thailand /
    by Kullada Phetvaroon
    Published 2006
    Subjects: “...Motivation research (Marketing)...”
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  15. 15
    The relationship of service quality, consumer decision factors and brand equity /
    by Ladda Vatjanasaregagul
    Published 2007
    Subjects: “...Marketing research...”
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  16. 16
    Factors influencing attitudes towards gray market cars in Malaysia and intention to buy /
    by Siti Safira Ismail
    Published 2008
    Subjects: “...Gray market Malaysia....”
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  17. 17
    A study of early adopters of personal computers among managerial personnel in Singapore personal characteristics & perceived attributes as predictors of innovativeness /
    by Da Silva, Geoffrey
    Published 1987
    Subjects: “...Market surveys Singapore Case studies....”
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  18. 18
    The economic impact of liberalization of distribution services in emerging markets : a case study of foreign hypermarkets in Klang Valley, Malaysia /
    by Shivee Ranjanee d/o Kaliappan
    Published 2008
    Subjects: “...Market surveys Case studies Malaysia...”
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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  19. 19
    Product attributes and psychographic profile of lipstick and face powder consumers in Klang Valley /
    by Chong, Yoke Chen
    Published 1996
    Subjects: “...Market surveys Selangor Lembah Kelang...”
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