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Modelling the effects of perceived credibility on consumers' attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
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Muda
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Mazzini
Published 2013
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Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda...
by
Muda
,
Mazzini
Published 2013
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