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    Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
    由 Muda, Mazzini
    出版 2013
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  2. 2
    Modelling the effects of perceived credibility on consumers' attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
    由 Muda, Mazzini
    出版 2013
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    Thesis
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