The effects of identification, engagement, perceived innovativeness and co-creation towards brand equity of bumiputera SME retailers and supporting agency /
Saved in:
Main Author: | Ahmad Sabri Kassim (Author) |
---|---|
Format: | Thesis Book |
Language: | English |
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
A study of brand preference and its relationship to brand purchase /
by: Ng, Kam Weng
Published: (1991) -
The effects of brand extension on original brand associations /
by: Liau, Janet Su Shyan
Published: (1996) -
The influence of instafamous characteristics on brand image /
by: Nik Ridhuwan Ilya Ilyas
Published: (2020) -
Antecedents of brand loyalty in the commercial airline industry : a case study in the Malaysian context /
by: Mustapha, Hadj Smail
Published: (2013) -
Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones
by: Wong, Chee Hoo
Published: (2012)