The effects of identification, engagement, perceived innovativeness and co-creation towards brand equity of bumiputera SME retailers and supporting agency /

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书目详细资料
主要作者:	Ahmad Sabri Kassim (Author)
格式:	Thesis 图书
语言:	English
主题:	Universiti Kebangsaan Malaysia > Dissertations. Dissertations, Academic > Malaysia. Branding (Marketing). Small business.
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