Marketing effectiveness of a fast moving consumer product company in a multicultural environment : a comparative study on the perceptions of customers and managers of PepsiCo in Malaysia /

相似书籍

• Moving into China : developing a marketing strategy for a power supply company /
  由: Yeo, Kee Hong
  出版: (1997)
• A strategic analysis of Japanese, American & European companies in the marketing of programmable controllers /
  由: Han, Chee Fong
  出版: (1995)
• Inducing resistance to persuasion : an attempt to extend inoculation theory to a marketing context /
  由: Goldstein, Larry Samuel
  出版: (1981)
• Customer participation in value creation in internet-based self-service technology (ISST) environment /
  由: Amrul Asraf Mohd Any
  出版: (2011)
• Business-to-business relationship: a case study of an industrial product marketing (application specific integrated circuit) /
  由: Tan, Woon Kok
  出版: (1993)