The selection criteria of Islamic bank customers among IIUM students : empirical analysis and implication on marketing /
The aim of this study is to examine the bank selection criteria being employed by the students in Malaysia. A total of 300 undergraduate students of the International Islamic University Malaysia, main campus were selected as a sample for the study. The choice of students of undergraduate level refle...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur: Management Centre, International Islamic University Malaysia,
2009
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/2117 |
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