Factors affecting the purchase intention of halal cosmetics : a study of Muslim females living in Malaysia /
The Muslim population is increasing globally and with it the awareness of consuming Halal. Halal now extends to areas other than food, such as cosmetics, personal care products, toiletries, fragrance, and skincare products. In Malaysia, the demand for Halal cosmetics is increasing rapidly due to the...
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| 格式: | Thesis |
| 语言: | English |
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Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2016
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| 在线阅读: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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