On the use of customer relationship management (CRM) in the banking industry : a qualitative cross-case analysis between the banks in Pakistan and the UK /
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| 格式: | Thesis |
| 语言: | English |
| 出版: |
Manchester :
Manchester Business School, The University of Manchester,
2010
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| 实物描述: | 283 leaves : ill. (some col.) ; 30 cm. |
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| 参考书目: | Includes bibliographical references (leaves 248-274). |