The effect of religiosity and cultural values on purchase intention of Bangladeshi consumers /

The effect of religiosity and cultural values on purchase intention of Bangladeshi consumers /

In Bangladesh many advertisers face various challenges to influence consumers' purchase intention in the current years. As a result, consumer purchase intention has become a crucial phenomenon. This study determines the effect of cultural values and Muslim religiosity on purchase intention of B...

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书目详细资料
主要作者:	Robel, S. D.
格式:	Thesis
语言:	English
出版:	Gombak, Selangor : Kulliyyah of Economics and Manangement Sciences, International Islamic University Malaysia, 2016
主题:	Theses, IIUM local
在线阅读:	Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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