Factors affecting the use of mobile commerce (M-Commerce) among young consumers : an empirical study in Malaysia /
The implementation of mobile commerce transactions among young consumers in Malaysia has become a major challenge for mobile commerce providers. In this respect, the present study aims to investigate the factors affecting the use of mobile commerce among young consumers in Malaysia and gain an under...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English |
| 出版: |
Gombak, Selangor :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2016
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| 主題: | |
| 在線閱讀: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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