The characteristics of Muslim celebrities endorsers and its influence on consumers' purchase intention /

This study was conducted to identify the Muslim Celebrity endorser's characteristics influence on consumers' purchase intention in Malaysia. The study is based on a sample of 231 respondents in Kelantan. The data was analyzed using statistical package for social sciences (SPSS) version 19...

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Bibliographic Details
Main Author: Marliza Zulaikha binti Mohamad Noor
Format: Thesis
Language:English
Published: Gombak, Selangor : Kulliyyah of Economics and Maangement Science, International Islamic University Malaysia, 2016
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Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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