The characteristics of Muslim celebrities endorsers and its influence on consumers' purchase intention /

The characteristics of Muslim celebrities endorsers and its influence on consumers' purchase intention /

This study was conducted to identify the Muslim Celebrity endorser's characteristics influence on consumers' purchase intention in Malaysia. The study is based on a sample of 231 respondents in Kelantan. The data was analyzed using statistical package for social sciences (SPSS) version 19...

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書目詳細資料
主要作者:	Marliza Zulaikha binti Mohamad Noor
格式:	Thesis
語言:	English
出版:	Gombak, Selangor : Kulliyyah of Economics and Maangement Science, International Islamic University Malaysia, 2016
主題:	Theses, IIUM local
在線閱讀:	Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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