The characteristics of Muslim celebrities endorsers and its influence on consumers' purchase intention /
This study was conducted to identify the Muslim Celebrity endorser's characteristics influence on consumers' purchase intention in Malaysia. The study is based on a sample of 231 respondents in Kelantan. The data was analyzed using statistical package for social sciences (SPSS) version 19...
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| 格式: | Thesis |
| 语言: | English |
| 出版: |
Gombak, Selangor :
Kulliyyah of Economics and Maangement Science, International Islamic University Malaysia,
2016
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| 主题: | |
| 在线阅读: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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