Influence of store-brand equity dimensions on the Malaysian customer' intention to repurchase store-brand products /
The aim of this study is to examine the influence of store-brand equity dimensions on the Malaysian customers' intention to repurchase store-brand products. This research propose a conceptual model based on Aaker's (1991) customer-based brand equity (CBBE) theory in examining relationships...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
語言: | English |
出版: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
|
主題: | |
在線閱讀: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|