Influence of store-brand equity dimensions on the Malaysian customer' intention to repurchase store-brand products /
The aim of this study is to examine the influence of store-brand equity dimensions on the Malaysian customers' intention to repurchase store-brand products. This research propose a conceptual model based on Aaker's (1991) customer-based brand equity (CBBE) theory in examining relationships...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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